Businesses are becoming increasingly aware of needing to understand and also implement the basics of SEO (search engine optimization) at a minimum. However, if you read various websites and blogs, you will quickly discover that there is plenty of uncertainty when it comes to what is considered to be “the basics.” When you don’t have access to high-level consulting or lack the experience to know which SEO techniques or resources are trustworthy, there is plenty of information regarding SEO tactics and strategies as well.
SEO is not a static process. In fact, search engine marketing is dynamic and changes with every algorithm update of the search engines. Google alone rolls out more than 300-400 algorithm updates every month. At least 3-4 of these updates are major ones that have an effect on how search engine optimization is performed. That is why you should be up to date with the latest trends and techniques of SEO. That is where a reliable SEO company in Auckland comes in handy. You need a good SEO provider to implement an effective strategy for your business. That is the best way to use an Auckland SEO service to improve the sales and profits of your company. Make sure you do your research before selecting the best SEO provider in the area. The internet is a great place where you can find a good SEO provider. You should search Google or Yahoo for the best SEO company in Auckland. There are hundreds of SEO providers operating in the area. Check the background of each of these services before you decide to work with a specific company. The reputation, experience, budget, customer reviews, case studies, and so many other factors should be taken into consideration when selecting the best company.
In conclusion, SEO is very effective in improving the bottom line of your business. You need to use a reliable SEO company for this purpose. Make sure you do the research properly before choosing a reliable SEO provider in Auckland. That is the best way to use an Auckland SEO service provider.
Commit yourself fully to the SEO Techniques and Process
Keep in mind that SEO techniques aren’t something you just do once. Search engine algorithms are constantly changing. Therefore, the tactics that were effective last year, might not work this year. You need to have a long-term commitment and outlook for SEO.
Keep in mind that SEO doesn’t involve instant gratification. Quite often you won’t see results for many months, and the smaller you are the truer that tends to be. Also if you are new to doing business online it will probably take you longer.
Before you hire an SEO company to make sure to ask plenty of questions
You need to know what types of tactics the company will be using. Ask specific questions. Ask what risks are involved. Then do some online research on the company, what tactics were discussed, etc.
You will need to study SEO and learn as much as possible if you are going to do-it-yourself. Fortunately, there are numerous high-quality resources available online and many different great books for you to read as well. For various resources, books and articles visit our page “What Is SEO and SEO Techniques.”
Get web analytics set up from the very beginning
Your SEO efforts should have goals that are clearly defined. You need to have web analytics software installed in order to track what is working as well as what is not.
Build a high-quality website
You most likely want your website to appear on the first page of the search results. You need to ask yourself whether or not your website is one of the world’s 10 best sites on the topic. Make sure you are honest with yourself. If it isn’t, then work to improve it.
Provide a site map page with your website
Spiders are unable to index pages that cannot be crawled. When a site map is included it helps the spiders locate all of your website’s most important pages, and allows the spider to understand the hierarchy of your site better. That is particularly helpful if your website’s navigation menu is difficult to crawl. If you have a large website, make several separate sitemap pages. Each one should have 100 links on it. I always tell my clients to have a maximum of 75 just to be safe.
Have SEO-friendly URLs
Your file names and URLs should have keywords in them. However, don’t overdo it. A file that has 3 or more hyphens has a tendency to look spammy. It could make users hesitate to click on them. Here are a bonus and related tip: Use hyphens in your file names and URLs instead of underscores. Underscores are not treated as space, while hyphens are.
At the beginning of your project do keyword research
If your budget is tight, you can use the free versions of WordTracker or Keyword Discovery. They also both have paid versions that are even more powerful. Ignore the numbers shown by the tools. The important thing is the relative volume that one keyword has to others. Google’s AdWords Keyword Tool is another good free tool, but it doesn’t show any exact number.
Get a PPC account set up
Whether it is Microsoft adCenter, Google AdWords or something else, this is an excellent way for your keywords to get some actual search volume. Although it does cost money, it is definitely worth the investment if you can afford it. It is also a great solution if you don’t like having to be patient and want instant visibility instead.
On every page use a relevant and unique meta description and title
The most important of all on-page SEO factors is the page title. It is very rare to be able to rank highly for any primary term (2 to 3 words) unless that term is part of your page title. Although the meta description tag doesn’t help you rank, it frequently will appear as a snippet of text beneath your listing, so make sure relevant keyword(s) are included and that it is written in such a way that searchers will be encouraged to click on your search listing. Bonus tip: The keywords meta tag can be ignored since it isn’t supported by any of the major search engines these days. Watch this video for more information:
Write first for users
Yahoo, Google, etc. do have fairly powerful bots that crawl the web, however, the bots don’t buy things online, sing up newsletters, or call to ask about your services. Those things are done by humans, so your page copy should be written with people in mind. Yes, it is important for your text to have keywords. Just don’t stuff every page full of them. Keep things readable.
Create unique, great content
It is important for every website, but for online retailers can be especially challenging. If you sell the exact same widget that is being sold by 50 other retailers, and everybody uses the manufacturer’s boilerplate descriptions, that is a great opportunity for you. Write your own unique product descriptions, drawing on the keyword research you conducted previously for targeting keywords that users actually search for, and create product pages that will blow away your competition. Great content is also an excellent way of getting inbound links.
When linking internally, keywords should be used as your anchor text
Anchor text helps to inform the spiders what your linked-to page is all about. Your search engine visibility isn’t helped at all by “click here” links.